Blog Post #3

Snigdha C -

RQ: To what extent does a correlation exist between high schoolers’ likelihood of selecting ethically labeled food and their performance on a subsequent test on food sustainability practices?

More on preexisting background research: converse to my previous blog post, where I mentioned consumers’ concern over ethical practices yielding little effect on their consumption of ethical products, articles suggested a surge in the scope and scale of ethical consumption (Chatterjee et al.). The concept of ethical consumption has undergone a drastic change, reflecting shifting societal attitudes and values. The 21st century has witnessed a surge in activists’ attention to workers’ rights in developing countries and an increased concern for a more ethical means of production leading to consumer boycotts and improvements in working conditions (Chatterjee et al.). This is paralleled by a growing trend of consumers boycotting companies that elicit public outrage due to unethical practices. These consumer demands have compelled companies to reevaluate their practices and make investments in ethical practices.

In regards to my project, Potter et al.’s findings support the positive impact of eco-labels. Chatterjee et al. further highlight the positive effects of ethical consumption, emphasizing increased consumer awareness and a growing trend wherein companies respond to the demand for ethically produced products.

In the last week, I worked on some infographics and attended an environmental justice workshop on urban heat and the impact of that on the environment. We discussed what options we have to mitigate the heat crisis using various methods. I discussed the option of green rooftops as a method of reducing heat absorption as well as options for a mindful and ethical approach to agriculture. I also did some research on my options for statistical analysis after I collected my data.

Chatterjee, S., Sreen, N., Rana, J., Dhir, A., & Sadarangani, P. H. (2022). Impact of ethical certifications and product involvement on consumers’ decision to purchase ethical products at price premiums in an emerging market context. International Review on Public and Nonprofit Marketing, 19(4), 737-762.

Potter C., Bastounis A., Hartmann-Boyce J., Stewart C., Frie K., Tudor K., Bianchi F., Cartwright E., Cook B., Rayner M., et al. The Effects of Environmental Sustainability Labels on Selection, Purchase, and Consumption of Food and Drink Products: A Systematic Review.

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