Week 2: The Role of Teaching Professionals
Jack H -
Hello readers, and welcome back to Week 2 of my senior project on the golf business! This week, I will go into more detail about the roles of teaching professionals at a golf course. As mentioned in last week’s blog, the head golf professional is an important position at a golf course. They are responsible for giving lessons, organizing events at the club, and overseeing overall operations at the course. Another key position is the director of golf instruction. This role is similar to the head golf professional, but with a stronger emphasis on teaching. The director of golf instruction is responsible for holding clinics at the club, setting up “demo days” for different golf brands to showcase their products, and more.
Both of these positions are quite similar, but also unique in their own ways. They are both essential for a golf course to function properly. But why are they important?
Golfers are always looking to improve their game, whether through routine practice to improve their swings or by getting fit for the right club head and shaft combinations. The better they play, the more enjoyable their time at the course becomes. Having access to lessons from either the head golf professional or the director of golf instruction is essential for customer satisfaction. It also contributes to the economic success of the course and the pros, as lessons typically cost at least $100 each.
These professionals also provide general customer service—whether answering questions from players new to the course or helping organize events like men’s days or the ladies’ niners’ group. They are the go-to people at a golf course. Having two great teaching professionals can significantly enhance the economic well-being of the course and, more importantly, improve overall customer satisfaction.
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