Week 6
Neha K -
Welcome to Week 6! This week, I wanted to talk about cryo-skin!
Recently, Hand and Stone corporate has started to introduce a new third thing in addition to the usual massages and facials: cryo-skin. Some of you may have heard of this weight-loss strategy. It’s normally done at medical spas (spas that do Botox and lip filler etc.). It works by using cold temperatures to destroy fat cells and eliminate cellulite (the extra fat that makes certain places, like your thighs, more lumpy).
Picture of cellulite on thighs
In general, it helps to give your body or face a more toned and sculpted look in a non-invasive way by getting rid of extra fat.
How this helps business at the spa is that it brings in more income and a new stream of possible prospects. Although cryo-skin is the most expensive service we provide at our spa, it’s way cheaper to do it here at Hand and Stone than at any medical spa, so it brings in a lot of new clients who wouldn’t come in normally. Although the membership doesn’t cover cryo-skin fully because we have separate packages for it, clients who come in for cryo-skin are also regularly exposed to others getting massages and facials. When they hear other clients rave about their session after they come out, they tend to want to try it out as well, especially since it’s cheaper than what they are doing so far. When they go in for their own massage/facial finally, we hope they love it and sign up for a membership as well.
This is how diversifying a business’s portfolio can help it be more successful.
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