Blog 8: The Logo Method
This week was really productive for working on my brand–and more specifically, my logo. I started by just sketching out some ideas I had without putting much thought into it. I thought of one specific idea I liked and was ready to roll with it–a little snail icon to the left of the words “Ivy Bosley Design,” each in their own line. However it felt like I was being impatient, wanting to stick with the first good idea I had. It was hard for me to come up with ideas, and so I wasn’t feeling super motivated until I decided to see what other people had to say about designing logos. I watched two videos on a good method to follow to generate more and better ideas for logos. The first was called “Use This Method for Better Logo Design Ideas 🚀” and the other was called “How To Get Better Logo Design Ideas? Graphic Design tips!” They both had essentially the same process–mind mapping, mood boarding, and sketching.
- Mind mapping, in this case, is where you take the name of your brand and just make connections with words. For example, when you think of the store Sprouts, you might think of words like “fresh” or “homemade”, which might make you think of “organic”, “farms”, or “kitchens.” This practice is designed to help you focus your vision of the brand and to help you understand the “feel” of your brand, especially for coming up with logo ideas. In my case, I don’t have a brand established already, so in doing this, I was able to think about what I want my logo to evoke and feel like.
- Mood boarding is super helpful because you get to take all the thoughts and visions in your head of what you want your brand to look like and lay it out in front of you. Think color palette, photography, and design inspiration. Your mood board includes pictures that remind you of your brand, typography that you want to emulate, styles you want to draw from, and so much more. It’s basically taking a bunch of images that influence your brand and compiling them into a collage that you can use for inspiration as you continue designing your logo.
- Sketching is pretty straightforward. It’s where you sit and sketch out as many logo ideas as you can. Having made a mind map and mood board, you will already be in the mindset of all things “your brand.” Sketch a lot of ideas. Take ones you like and refine them. Pretty soon you will have many ideas to choose from for the logo that you are working on.
I have only done steps one and two of this process, but having accomplished those, logo design will become much more productive in the coming week.
At Sadie’s, I worked more on the art book for Jessica Davis, who I learned is actually Sadie’s mom! One of the team members sent me the edits she wanted made so that I could practice interpreting them. Something interesting that I’ve learned since being at Sadie Sarti Design Co is that graphic design isn’t just about being good at what you do. You also have to be a good communicator in order to be able to explain design choices and also to understand what a client wants out of a project when it might not be so clear. I continue to learn so much here!
Unfortunately, I haven’t received any further information about a second project for Tim, but he has let me know that he got my final insert design and that he likes it!
Overall, a great week for working on my brand, and I am excited to share with you what I have done so far and what I will do in the coming weeks!
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