Week 2- Surveys and Content Analysis
Anagha N -
Hi everyone!
Welcome back. Today I will be updating you on the first two steps of my project: the survey and content analysis.
Step 1: The Survey
Unfortunately I do not have a finalized version of the survey to show just yet. My survey is currently being reviewed by Dr. Rai and I should have a finalized version to show you all in my next blog post. However, I did add some more questions about vaccinations and the dog’s age and lifestyle.
Here are the questions I added to the survey:
- How do you feel about the importance of keeping your pet’s vaccinations up to date?
- Very important
- Somewhat important
- Not important
- Not sure
2. What is the age of your dog?
- Puppy (under 1 year)
- Adult (1-7 years)
- Senior (8+ years)
3. What type of lifestyle does your dog have?
- Mostly indoors
- Outdoor activities (hiking, walks, etc.)
- Visits to dog parks
- Attends daycare
- Other (please specify) ________________
Step 2: The Content Analysis
In other news, I have begun to design my approach to review existing sources on pet health information. While the survey will highlight gaps and misconceptions that should be addressed in my final product, a content analysis of existing resources will show me what those sources are doing that makes information inaccessible or more accessible. This information will help me format my website and pamphlet in a way that avoids mistakes and includes the things that those sources are doing right. I plan to do my content analysis manually and I will include a variety of sources in my sample such as blogs, animal clinic websites, and sources from universities.
Before I start doing the content analysis, I need to pick specific elements I am choosing to analyze and define them so I know what I am looking for.
Some of the elements/ units:
Readability Level – Use tools like the Flesch-Kincaid Grade Level (on Microsoft word) to assess whether the content is accessible to the general public.
Content Accuracy – Compare the information provided to veterinary guidelines or academic sources to check for accuracy and completeness.
Visual Elements – Evaluate the use of infographics and videos to enhance understanding.
Navigation– assess if it is easy to use (e.g., search bars, menu layout, mobile-friendliness).
Engagement Features – Look for interactive elements such as FAQs, comment sections, or forums that encourage interaction.
Credibility – Identify whether the resource is from a vet, a pet care company, or a user-generated site.
Next Steps: Analyze whether the resource directs users to consult a vet, buy products, or take preventive measures.
I created a rubric with these units of analysis on google sheets. The category and its criteria are explained in the first two columns and the scoring from 1-5 for each category is explained in the other columns.
https://docs.google.com/spreadsheets/d/1OrgU12B6E1oOo6hjH0qpClFhgnsh1lPY7XsJUTjhr5A/edit?usp=sharing
This is what I have planned so far for the content analysis. I will ask Dr. Goodwin and Dr. Rai for advice on my approach before moving forward and reviewing sources. That is all I have for now.
See you next time!
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