Avni C's Senior Project Blog

Project Title: Analyzing the Evolution of Gendered Fitness Representations in Health Magazines  BASIS Advisor: Ms. Ainslie Internship Location: Remote Onsite Mentor: N/A

Project Abstract

Fitness is undeniably essential to human well-being, and media representations of fitness have evolved significantly over the past few decades. Historically, women's picture of fitness has been linked primarily to weight loss and achieving a slim physique, whereas men’s fitness has been associated with solely muscle growth and physical strength. In recent years, however, there has been a cultural shift toward promoting strength and holistic health for women, influencing beauty standards and raising the question of how these changing ideals are reflected in mainstream health publications. Health magazines work to shape readers’ perceptions of fitness, influencing their goals and even their approaches and motivations to exercise. This project examines how fitness is presented differently to men and women in popular health magazines, specifically Men’s Health and Women’s Health. Through qualitative content analysis, I analyze how these publications frame different fitness goals, target specific body parts, and promote particular exercises. By comparing articles from two distinct time periods, I aim to identify shifts in messaging and potential gender discrepancies in fitness promotion. Understanding these patterns is necessary to recognize the role that the media plays in shaping public perceptions of fitness and self-image. The findings will shed light on whether modern fitness media continues to reinforce traditional gender norms or has evolved to portray a more equitable approach to health and exercise. This research adds to discussions on gender representation in media, and evolving fitness ideals in contemporary society. The findings will also highlight the progress—or lack thereof—toward more balanced and empowering fitness narratives for both men and women.